My name is Jessie May and I’m on a mission to help you take your brand from confusing, boring and forgettable to captivating, professional and gorgeous so you can be seen, heard and hired for the amazing expert you are!
Through the power of archetypes and color psychology, my masters degree in Communications with a focus in New Media and Internet Marketing, my degree in Contemplative Psychology and my Coaching Certification, I help my clients identify their true brand expression, then create beautiful visuals and clear messaging that reflect their expert-level knowledge.
If you feel like your current brand (or lack thereof) is holding you back from taking your business to the next level, then we should definitely talk.
extend deep into the ground and represent the multiple facets of YOU: your values, opinions, purpose, personality, funky quirks, passions and more.
represent the PLACES where your business comes in contact with the world: social media, public speaking, networking, business card, website, etc.
represents your BRAND experience and connects your Roots to your Branches with consistent visuals and messaging: colors, imagery, textures, patterns, fonts, words, phrases, symbols, logos, sounds, smells, etc.
I get it, the Branches are where your business connects with future clients, so it’s only natural to think that starting with marketing activities and touchpoints is your fastest path to increasing your income and building your tribe.
BUT!!! Starting with the Branches will cost you TONS of time, money and energy in the long run because when you neglect your Roots and Trunk, your brand will look like it was designed by a first grader and sound like it has multiple personality disorder! You’ll end up confusing and repelling the very clients and followers you want to attract!
They choose to work with you because they resonate with what you stand for and they want your personal guidance to help them solve their problem. And the only way they will know if they want this relationship in the first place, is if you bring more of YOU into your brand through clear, consistent and cohesive visuals and messaging.
That’s why working with me always begins with a deep discovery process to identify and unleash the intricacies of your personality before we ever jump into design, copywriting, or building your website.
While I’ve searched the globe for the best designers to work on my team, and you will receive a gorgeous, high-class brand and website when we’re through; I’m not the designer, I’m the Brand Strategist. My background is in psychology, business development, communications and coaching and my work with you is all about strategically building your brand to attract clients and build your tribe!
If you want a logo, hire a graphic designer. But if you want a complete brand identity that not only looks great but reflects YOU and is profitable too… then you’ll love working with me.
My specialty lies in supporting coaches and other visionary entrepreneurs who are the face of their brands. This is why it’s called it “Personal Branding” - I work with you to identify and unleash the brilliance inside into a brand built on your unique personality.
This is the kind of business that I myself have run for the past 10 years, and the type of business that I’ve helped hundreds of entrepreneurs from across the globe refine and scale.
If you want to build your tribe so you can expand your impact and income, your brand must send a clear signal to the people you want to attract… otherwise they won’t be able to find you. I learned this lesson the hard way in the early days of Daring Divas when my brand was so confusing that it repelled new members and kept my income and impact small.
But once I learned and implemented the brand strategies that I teach my clients today, I was able to grow Daring Divas to over 2,500 dedicated members, fill over 600 events in the past 7 years, and have a tribe that always fuels my coaching business with new clients and leads.
Today, in addition to my brand strategy work, I also coach clients on how to build their tribes through my online course, Meetup Mastery.