What Your Brand Colors Say About You

What Your Brand Colors Say About You

Oct 01, 2015

Did you know that the colors you use in your brand relay a specific message to your audience about the type of person you are?

Well, they do. It’s important to understand what your brand colors say about you so you can be sure to deliver the message you desire and attract clients who will be the best fit for your business.

Are you ready to discover what your brand colors say about you?

Below is a list of colors, and the impression you give when you use these colors in your brand.

RED

Red sends the message that you are action oriented and you aren’t afraid to be assertive to get things done. Red also declares that you like to stand out from the crowd. When you use Red in your brand it tells the world that you have a passionate personality with lots of energy and life force.

ORANGE

Orange sends the message that you’re uninhibited, fun and maybe even a bit of a goofball. When you use Orange in your brand it tells the world that you’re easy going and unconcerned with formality. Brands that use the color Orange come across as friendly and approachable.

GOLD

Gold sends the message that you are warm, inviting and generous. When you use Gold in your brand it tells the world that you have high standards of excellence for yourself and your clients. Gold also declares that you are both spiritual and wealthy.

YELLOW

Yellow sends the message that you are intelligent, joyful and optimistic. When you use Yellow in your brand, it tells the world that you have a sharp and decisive mind and that you’re great at using your mind to evoke new ideas and creative thinking in others.

GREEN

Green sends the message that you are calm, easy going and flexible. When you use Green in your brand it tells others that it’s safe to open up and get vulnerable with you. Green declares that peace, balance and harmony are important to you.

BLUE

Blue sends the message that you are trustworthy and credible. When you use the color Blue in your brand, it tells the world that your personality is somewhat serious, and that honesty and integrity are important to you. Blue also declares that you are a great communicator.

PURPLE

Purple sends the message that you are creative, spiritual, visionary and maybe a little quirky. When you use the color Purple, it tells the world that you are committed to blazing your own trail and doing things your own unique way. Purple declares that you are a big dreamer and believe that anything is possible.

PINK

Pink sends the message that you are sweet, compassionate and like to inspire hope in others. When you use the color Pink in your brand, it tells the world that you are simple and easy to get along with. Pink declares that you’re the “girl next door” - in a good way. It’s easy for people to connect and relate to you.

BLACK

Black sends the message that you are sophisticated, powerful and in control. When you use the color Black in your brand, it tells the world that you aren’t afraid to be a little rebellious. Black declares that you are a strong and determined person who won’t let anything stand in your way.

BROWN

Brown sends the message that you are grounded and practical. When you use the color Brown in your brand, it tells the world that they can rely on you to keep your word, be there when they need support, and deliver services that are structured and easy to implement. Brown declares that you are sincere and hard working.

SILVER

Silver sends the message that you are intuitive and spiritual. When you use the color Silver in your brand, it tells the world that your are in touch with your femininity. Silver declares that you can go with the flow and change course as needed.

WHITE

White sends the message that you are confident, organized and clear about who you are and what you stand for. When you use White in your brand, it tells the world that your services are to the point and effective. White declares that you value simplicity.

There you have it. We have scratched the surface of what your brand colors say about you!

What did you discover? Do your brand colors deliver the message you want to be known for?

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