If you’ve ever attended a Daring Divas event or worked with me privately, you’ve probably heard me express how I feel about competition: I don’t believe in it.
It’s not that competition doesn’t exist, but rather, it exists as a notion we make up in our heads out of a place of scarcity. Truthfully, it doesn’t matter how many other businesses do the same thing that you do, because when you get clear about…
your ideal clients will be attracted to work with you because they resonate with YOU. It won’t matter that “Mary Jane” down the street (or a mouse click away) does the same thing.
Granted, you still have to kick butt at “that thing you do,” but that’s a given, right? Being excellent at what you do is the easy part.
When I work with clients privately in my Unleash Your Signature Brand VIP Intensive, or Daring Entrepreneur Coaching Program, one of the things I help them do is define their “Brand Edge” - the thing/s that set their brand apart from other similar brands in their field.
If you’ve ever sat down to think about “what sets you apart,” you probably won’t be surprised to know that this is a place where my clients often get stuck.
Even though I can guarantee that you are indeed unique, it can be hard to identify what makes you unique all by yourself. It’s much easier when you have an outside perspective - someone who can mirror back to you those things that set you apart. For my clients, that person is me.
If you are planning to try to answer the question “what makes me unique?” alone, I want to give you some specific places to look where you might find the answer.
Consider the below differentiators and choose a few that apply to you. When you highlight these things in your brand, competition becomes irrelevant because your ideal clients are clear why YOU are the right person for them.
These are just some ideas to get you thinking about what makes you stand apart. Once you identify what makes you unique, it’s important to pull these things to the front of your brand. If you keep them hidden, you’ll be back at square one: feeling gripped by the notion of competition.
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