As a personal brand, one of your jobs is to create content that helps your tribe get to know the real you.
After all, choosing to work with you is an emotional decision, based on how much your tribe likes you as a person, and trusts that what you have to offer can solve their problem.
If you've been having trouble coming up with content ideas lately that help your tribe get to know the real you, I want you to ask yourself a serious question:
If you spend all your waking hours, head down in your biz, you're probably not feeling very fulfilled in your personal life, nor are you creating experiences for yourself that expand your perspective and help you grow.
You need to keep your life interesting.
Not only does this ensure you always have something to share that helps your tribe get to know you beyond your biz...
But as a visionary entrepreneur, keeping yourself ever evolving is your responsibility! Just like if you were a personal trainer, your responsibility would be to stay physically fit.
So... what lights you up? What adventures have you been longing to take? I dare you to schedule something fun and personal NOW, then let it inspire your content creation.
About a month ago, I decided to ditch my plane ticket to Oregon, where I planned to visit friends and family, and drive instead.
Yes, flying would have been faster easier, but that wasn't what I was looking for. What I wanted was to slow down, feel spacious, experience the freedom of the open road and create time to unplug and reflect on some big life and business decisions I've been pondering lately.
At first, the thought of driving instead of flying felt pretty unrealistic and a little scary...
1. Portland, OR where I visited one of my best friends and her new baby.
2. Eugene, OR where I visited my dad and stepfamily, my favorite aunt and amazing new uncle and one of my best friends from grade school.
3. Bend, OR where I am currently doing a solo biz/personal retreat at an adorable Airbnb on the river
Use the power of timeless archetypes to unleash your brand's core strengths.