Referrals. We all want them, but referrals must be earned.
Referrals come once you’ve gained traction by working with clients who love you, and once you’ve put your brand out there in a super clear way; making it obvious who people should send your way.
I receive tens of thousands of dollars worth of referrals in my business every year. But it always hasn’t been this way. Before I discovered what it takes to get more referrals, I was struggling – maybe like you are right now – to attract any clients at all.
You might want to kick me for saying this (“but Jessie May, I need more referrals to work with more clients!”). I understand that this might feel like a chicken or egg situation…
But here’s the deal: go out and do what it takes to attract some clients on your own…then those clients might just start sending you referrals!
Referrals are most powerful when they come from someone who has personal experience working with you. Therefore, your clients are your BEST referral sources.
This may seem obvious, but it’s very important. You must BE someone who your clients adore and you also must DELIVER the highest-quality training and content that blows your clients minds.
I call this your Brand Experience - In other words, what’s the experience you consistently deliver for your clients? When you deliver a brand experience that your clients LOVE, they will happily refer their friends to you.
Show appreciation to the people who send you referrals by sharing the love. In other words - send them a thank you card with a check in the mail!
One important thing is to make sure people KNOW about your referral program. To be honest, I haven’t been very good with this second part (making sure people know about my referral program).
I always share the love, but it’s usually a surprise to whoever receives it! This year, I will do better at publicizing my referral program so you know it exists!
Without clear understanding, referrals will not happen. You may be surprised by how many biz owners are GREAT at what they do, but end up going under because they fail to communicate it in a clear and compelling way.
When you get clear about 1) who you help, 2) your signature method for helping them, and 3) how to talk about these things in a compelling way - you will start receiving more referrals!
Daring Divas, my tribe of over 2,000 local biz owners in Boulder, CO, is a HUGE referral source for me. Every month, I host events with rooms full of 40+ women.
Being the leader of these events, where I offer tons of value, immediately positions me as an expert on my topic and builds my Know, Like and Trust Factor fast. This is a MUST if people are to feel confident in referring their beloved friends and family my way.
If you don’t have a tribe yet, don’t worry. Here’s what you can do until you have your own tribe: get in front of other people’s tribes (and do it consistently)!
Speak, lead workshops, be interviewed on podcasts, guest blog, and participate in organizations or networking communities where you can start to build relationships.
There you have it! My top 5 ways to start receiving more referrals in your business. Which strategy will you begin implementing today?
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