How to Explain What You Do in 5 Easy Steps

How to Explain What You Do in 5 Easy Steps

Feb 26, 2014

Do you wish more of your ideal clients would confidently shout “yes!” to investing in your services, programs and products?

Instead, do you watch people’s eyes glaze over as you fumble trying to explain what you do?

If your ideal clients can’t understand what you do or how you can help them, they won’t invest with you.

It’s as simple as that. A confused mind always says “no.”

To eliminate confusion you must be able to clearly and concisely explain what you do and the results people get from working with you.

Follow my easy template below, and I promise, you’ll never see someone’s eyes glaze over when you explain what you do again. Instead, you’ll start to hear your ideal clients shout “YES!” to your services, programs and products. Now wouldn’t that feel ah-MAzing?!


Template: How to Explain What You Do in 5 Easy Steps

Step 1: Who do you help?

Example: I help coaches and other service-based, mission-driven business owners.

Step 2: What problem/s do you help them solve?

Example: I help them stop repelling potential clients because they fail to express their brands in a clear and compelling way.

Step 3: How do you help them end their struggle?

Example: I teach them how to build and boom authentic, memorable and strategic signature brands.

Step 4: What results do they get from working with you?

Example: They become sought after by their ideal clients, make a huge impact and feel the satisfaction of making great money doing what they love.

Step 5: Put it together:

Example: “I help coaches and other service-based, mission-driven business owners stop repelling potential clients because they fail to express their brands in a clear and compelling way. I teach them how to build and boom authentic, memorable and strategic signature brands so they become sought after by their ideal clients, make a huge impact and feel the satisfaction of making great money doing what they love.”

Your turn!

I dare you to take a few minutes right now to fill in this template. That way, the next time an ideal clients asks, “so, what do you do?” you’re well prepared to help them understand exactly how you can help them… and do you know what happens when you help more people? Your income multiplies and you are happy making a bigger impact doing what you love!

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