How Perfection is Hindering Your Brand and What to Aim for Instead branding Feb 01, 2024

As entrepreneurs, it can be easy to become fixated on the idea of perfection, especially when it comes to our brand and online presence. You might be thinking, “if only my website looked flawless, then I could start sharing it…”...

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Color Palettes Designed for Each of the 12 Brand Archetypes (and the Color Psychology Behind Them) branding Jan 26, 2024

Branding is not just about aesthetics – for the most successful brands, it’s a deep, psychological practice that brings together color psychology and brand archetypes to create an impactful identity and presence. 

Understanding...

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Why Your Website Designer Can’t Seem to Get it Right kajabi websites Jan 19, 2024

I see you, settled into your workspace, 50 tabs open on your browser full of website inspiration that you absolutely love and want to emulate on your own site. 

But instead of realizing the inspiration, you’re stuck in a bad...

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How to Leverage Brand Archetypes to Design a More Impactful Website kajabi websites Jan 11, 2024

Building a brand is not just about logos, color schemes, or taglines. It's about telling a story, creating an identity, and connecting with your audience on a deeper level. Your brand is much more than just a portrayal of your business; it's the...

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Being vs. Doing: Redefining How to Build a Successful Brand in 2024 leadership Jan 05, 2024

Earlier this week, on January 2nd, after a relaxing and cozy few days celebrating the holidays with my family, I opened my computer to get back to work. Immediately, I noticed a mental flood of all the things I needed to do and all the places I...

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Embracing Your Truest Self in the New Year: An Archetypal Guide Dec 29, 2023

Embracing Your Truest Self in the New Year: An Archetypal Guide

As the final page of the calendar turns and we stand at the cusp of a new year, it's not unusual to feel more introspective amidst all the excitement. This transitional time often...

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How to Set New Year's Resolutions Based on Your Archetype leadership Dec 22, 2023

The new year is almost here, making this the perfect time for some reflection on the past year, and goal setting for the next. 

While there are endless different goals you could set, and countless ways to approach the goal setting...

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The Complete Holiday Gift Guide for Each of the 12 Personality Archetypes life Dec 15, 2023

I know the holidays can be stressful when you’re trying to decide the perfect gift to give your friends, family, or team… or even when you want to treat yourself and just aren’t sure what to get!

If you’re stuck on how to...

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